---

DESIGN

1. Ground Kontrol
   
2. Living Room Theaters
3. Concious Creator Club
4. PSUGD Good Market
5. Upcycle Quarterly
   

WRITING 

1. Mental Health Coalition
   
2. Northwest Cannabis Co.
   
3. PSUGD Design Club

MOTION

1. Tokyo Drift Credits
   
2. Biking Guide: Portland
   

About
Contact

Mental Health Coaltion 988  Hotline CampaignWinter 2024 - Advertising Workshop
I was the copywriter for this week-long campaign sprint competition in collaboration with Kenneth Cole and The Mental Health Coalition to raise awareness for the 988 lifeline. Our key insight was that 100% of young adults are or know someone struggling with mental health and this makes us significant but not special. Our language took a risk with a dark humor approach to contrast the cuddly messaging used by mainstream mental health resources that get completely ignored by young adults. 




     

 

Art director: Brenna Bremen, Strategist: Gerardo Flores

Hey someone actually read this text!Dennis Reynolds 2024 

Index   Next →